Companies overwhelmingly believe their customer experience (CX) initiatives are improving, yet consumer sentiment tells a different story. This presentation examines the perception gap between organizations and customers, drawing on new data from Metrigy’s AI for Business Success 2025–26. We explore how AI—when designed to assist rather than replace—can support agents, improve consistency, and strengthen trust through transparency and human oversight. With insights from Dialpad customers, we highlight strategies to reduce frustration, accelerate resolution times, and deliver the seamless experiences today’s consumers demand.
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