It’s Time To Start Treating Content As Infrastructure - 25 de junio de 2026 - TecnoWebinars.com

Reframe your approach to content and discover why treating it as mere output is holding your organization back—especially in the age of AI. Joseph Phillips, Content Infrastructure Strategist at The Examined Web, will reveal how organizations waste resources by viewing content as a commodity rather than as critical operational infrastructure. Explore practical steps for shifting your mindset and operations toward sustainable, scalable content practices. You’ll learn how to assess your current state, identify gaps, and begin building a foundation that supports substance, structure, governance, experience, and operations—all essential layers for true AI readiness. Join us to understand what it takes to get serious about content infrastructure and leave with actionable guidance on where to start if you’re ready to make this change. Coffee and Content is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers. Each 60-minute episode is recorded live. On-demand recordings are made available shortly after the live show ends.