AI Bots: Friend or Foe? - 26 de febrero de 2026 - TecnoWebinars.com

AI bots are rapidly reshaping the web — and they’re doing so in two very different ways. For retailers and commerce brands, AI bots are powerful growth engines, driving discovery, recommendations, and frictionless transactions. For publishers, they’re a direct threat, pulling traffic from sites and eroding advertising revenue. In this live webinar, Richard Meeus and Emily Lyons explore the dual nature of AI bots: the friend that enables smarter commerce, and the foe that disrupts traditional publishing models. Learn how to optimize and enable agentic traffic - while also monitoring, controlling, and monetizing it to protect trust, security, and existing revenue models. Key takeaways: - Why AI bots are transforming traffic, discovery, and commerce - How to enable growth without compromising trust - What “trusted AI workflows” mean for publishers and retailers Secure your spot and learn how AI bots are reshaping the web Akamai is an approved ISC2 CPE Submitter Partner. Earn CPE Credits by watching our Webinar and providing us with your ISC2 Member ID number either in the 'Question' or 'Rate this' section.