Why the Data Layer Is Back: Powering Conversions, CX, and AI Outcomes - 3 de febrero de 2026 - TecnoWebinars.com

Mike Anderson kicks off this series by diving into the intricacies of the data layer, exploring its evolution and significance in today's digital landscape. This session highlights the importance of customer-centric data strategies and how they drive digital transformation. You’ll hear insights on how businesses can leverage data layers to enhance customer experiences and make informed decisions in real-time. We’ll also look ahead to the opportunities presented by AI and the need for high-quality data to fuel effective customer engagement. What you’ll learn: - The foundational role of the data layer in digital interactions. - The resurgence of interest in data layers and its implications for businesses. - Strategies for leveraging customer data to drive conversions and enhance experiences. - The evolution of data layers from web analytics to AI-driven insights. Who should attend: Digital analytics, MarOps, data engineering, product analytics, web/mobile owners