Data Layer Sessions: AI With a Purpose: Align Data Strategy to Business Outcomes at Global Scale - 5 de febrero de 2026 - TecnoWebinars.com

In this engaging episode of the Data Layer Sessions, Zack Wenthe hosts Giorgio Suighi, Global Lead at WPP Media. They discuss the evolving landscape of data strategy, AI integration, and the importance of foundational data in driving business success. Giorgio shares insights from his extensive experience, emphasizing the need for a cohesive strategy that aligns AI with broader business goals. This session is a must-listen for anyone looking to understand the intricacies of data orchestration and AI's role in modern business. What you’ll learn: - How to align AI initiatives with overarching business strategies for maximum impact. - The critical role of data quality and structure in successful AI and data-driven projects. - The pitfalls of chasing technological trends without a clear strategic purpose. - The importance of cross-functional teams in leveraging data and AI effectively. Who should attend: Global marketing ops, privacy/compliance partners, data governance, enterprise architecture