Context Is the Differentiator: Structuring First-Party Data for AI Success - 6 de febrero de 2026 - TecnoWebinars.com

A well-structured data layer is critical in driving successful AI initiatives and meaningful business impact. In this session Zack Wenthe and Nick Albertini explore the challenges organizations face with first-party data, the importance of contextually relevant data, and the necessity of governance in maintaining data integrity. The conversation also covers practical use cases and the potential pitfalls of poorly managed data systems, offering listeners valuable insights into optimizing their data strategies. What you’ll learn: - The significance of a well structured data layer - The role of governance in ensuring data integrity and preventing AI failures. - Practical strategies for making data platform-agnostic to enhance business flexibility. - Insights into common pitfalls in data management and how to avoid them for better business outcomes. Who should attend: Enterprise MarOps, analytics leads, data engineering, IT/architects, program owners