Scaling an Enterprise Customer Data Hub: Service Corporation International’s Story - 13 de enero de 2026 - TecnoWebinars.com

Learn how Service Corporation International (SCI), a leader in the deathcare industry, transformed its data architecture by replacing its legacy master data management (MDM) system and scaling Treasure Data into an enterprise-wide customer data hub. Join featured speaker Narendranath Rukmangada of SCI as he discusses: The challenges of managing duplicate records and fragmented data paths with a legacy MDM The strategic decision to consolidate all customer data operations into Treasure Data The rollout process, including achieving unified customer profiles and real-time lead flow into the CRM The powerful results, including a 100% replacement of the legacy system, a single source of truth for sales and marketing, and cutting lead capture time from hours to seconds with real-time routing Discover how SCI leveraged their CDP to become a critical enterprise asset, driving intelligent CRM workflows and strong cross-departmental adoption.