Building an effective Cyber Threat Intelligence (CTI) program is rarely straightforward. From shifting threat landscapes to internal maturity challenges, even experienced teams can struggle to get it right. In this session, we’ll explore the good: what works and why, the bad: common pitfalls and inefficiencies, and the ugly: where CTI efforts often become a liability. Most importantly, we’ll highlight how individuals on the team can play a critical role in driving success by leveraging their unique skills to elevate the entire program. Whether you're building from scratch or looking to fine-tune a mature operation, this talk offers practical insights for making your CTI efforts smarter, stronger, and more impactful.
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