Mar 28-Feb-2017, 19:00 - 20:00 hs Horario de Madrid (ES)
Being great at content marketing was harder to do in 2016 than ever before. That's because there's more content in more places, with more topics and more faces. And that trend isn't going to stop in 2017 – it's only (...)
Mié 15-Mar-2017, 16:00 - 17:00 hs Horario de Madrid (ES)
One of the best strategies for mapping out your yearly content marketing plan is to take a look back at what worked this year. Understanding the strategies, tactics, and tools that worked (and didn't) last year can help to fuel (...)
Mié 22-Mar-2017, 16:00 - 17:00 hs Horario de Madrid (ES)
Did you know that only 44% of B2B content marketers know what successful or effective content marketing looks like? That means that 56% of content marketers are aimlessly creating content without any direction or end goal. This content is not (...)
Jue 23-Mar-2017, 18:00 - 19:00 hs Horario de Madrid (ES)
Call it what you want-- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it (...)
Mié 29-Mar-2017, 17:00 - 18:00 hs Horario de Madrid (ES)
Understanding industry benchmarks and navigating marketing trends can be difficult.
We recently conducted a survey with Heinz Marketing and gathered real data to better understand the issues faced by B2B marketing teams, as well as B2B audience expectations.
In this webinar, Matt (...)
Mié 29-Mar-2017, 19:00 - 20:00 hs Horario de Madrid (ES)
Marketers are driven by data. That’s no secret. But as consumer attitudes shift about how data is collected, managed, and distributed, marketers need to be at the forefront of the data revolution. A recent study found that (...)