Mié 29-Mar-2017, 17:00 - 18:00 hs Horario de Madrid (ES)
Understanding industry benchmarks and navigating marketing trends can be difficult.
We recently conducted a survey with Heinz Marketing and gathered real data to better understand the issues faced by B2B marketing teams, as well as B2B audience expectations.
In this webinar, Matt (...)
Mié 29-Mar-2017, 19:00 - 20:00 hs Horario de Madrid (ES)
Marketers are driven by data. That’s no secret. But as consumer attitudes shift about how data is collected, managed, and distributed, marketers need to be at the forefront of the data revolution. A recent study found that (...)
Mar 4-Abr-2017, 21:00 - 22:00 hs Horario de Madrid (ES)
So, you’ve decided that 2017 is the year you’ll be “doing ABM.” You’ve got alignment with sales. You’ve put together a list of a few hundred (maybe even thousands) of target accounts. You’ve got a dashboard and/or report ready to (...)
Mié 5-Abr-2017, 17:00 - 18:00 hs Horario de Madrid (ES)
The process of content marketing can be defined by a four pillar system: Creation, Experience, Distribution, and Insights. Marketing teams must have the people, processes, and tools in place within each pillar of the framework in order to effectively execute (...)
Mar 11-Abr-2017, 20:00 - 21:00 hs Horario de Madrid (ES)
Data-savvy marketers are looking for ways to improve their account-focused programs, to make them scalable and more efficient. One of the best ways to do so is to utilize account-level data attributes to run targeted campaigns through marketing and sales (...)