Webinar • Marketing Automation: Tealium

CCPA and Ongoing Data Privacy: Why You Should Be Optimizing Opt-InAgéndalo en tu calendario habitual ¡en tu horario!

Martes, 28 de enero de 2020, de 12.00 a 13.00 hs Horario de Virginia (US)
Webinar en inglés

The CCPA is much more than an opt-out button, but that little button holds the key to your ability to collect and use data about your customers. As a critical part of the customer experience — and a determining factor in whether you’ll be able to turn that customer experience into usable customer data and profiles — the consent request will be a critical part of your funnel optimization. Join to learn how brands should be thinking about consent management in the changing data privacy landscape and review a checklist for brands looking to optimize their opt-in. You’ll also learn: - How CCPA opt-outs will affect the working experience of your marketing and data teams - Why you should think of consent as the first part of your funnel - 5 things you should be doing to optimize your opt-in - The ROI of building consent directly into your data collection capabilities

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