Webinar • Marketing Automation: Marketing Automation • TODOS

Festival Online Adobe. Día 2Agéndalo en tu calendario habitual ¡en tu horario!

Festival Online de Adobe durante 2 días
Jueves, 4 de abril de 2019, de 06.00 a 12.30 hs Horario de Virginia (US)
Webinar en inglés
10:00- 10:30 GMT
 
Between Business and Creativity: AI-driven Customer Experiences
AI is shaping the next generation of marketing, creativity and will be fueling new customer experiences and business models. Explore how to leverage the power of AI for your brand and its implications for the future.
Julian Kramer, Chief Experience Ambassador, Adobe
 
10:30- 11:15 GMT
 
Context is Everything: Unlocking the power of AI panel
Join this panel of experts as they discuss the implications of AI, its importance in customer experience and how machine learning can help you work better, smarter and faster.
Bruce Daisley, VP EMEA, Twitter
Bridget Perry, VP Marketing EMEA, Adobe
Michael Scherotter, Creative Experience Engineer, Microsoft
Thomas Meyer, Director Digital Strategy Group, Adobe
Julian Kramer, Chief Experience Ambassador, Adobe
 
11:30- 12:30 GMT
 
Context Is Everything – The Role of AI in Marketing
This presentation will look at the results of Adobe commissioned research into the uses of AI within marketing, where AI is being used and how Adobe can help harness AI and machine learning for better, more personalised marketing.
Steve Allison, Senior Manager Product Marketing, Adobe
 
12:30 - 13:30 GMT
 
Fragmented data is leaving your customers with flawed experiences
A complete view of your customers gives your company a competitive advantage. The problem is knowing where to start. In this session, learn about the importance of being able to have a holistic view of your customers, common obstacles and how to overcome them successfully and key steps to making customer intelligence a reality in your organization.
Axel Schaefer, Senior Manager, Product & Industry Marketing, Adobe
Mark Gray, Senior Solutions Consultant, Adobe Analytics Cloud

13:30 - 14:30 GMT
 
Experiences should be personal. Anything else is irrelevant.
Customer expectations continue to rise. As a marketer, you need to keep your company relevant by making each customer experience personal. In this session, learn about the key challenges that effect personalization and how to overcome them, how you can efficiently create your own personalization framework and see how other companies have successfully put personalization in practice.
Axel Schaefer, Senior Manager, Product & Industry Marketing, Adobe
Andrew Hawkins, Senior Solutions Consultant, Adobe Analytics Cloud
 
14:30 - 15:30 GMT
 
Laying the Foundation for Connected Advertising Experiences.
Technology has changed the way people consume media therefore today's consumers no longer have linear journeys.  This evolution has increased pressure on marketers to develop more holistic advertising strategies to plan, buy, measure, and optimize media. Learn how your peers have leveraged modern tools to bridge the gap between ad tech and mar tech to deliver more meaningful and valuable experiences for their customers.
Toccara Baker, Senior Product Marketing Manager, Adobe Advertising Cloud
Sam Mathie, Solutions Consultant, Adobe
 
15:45 - 16:30 GMT
 
A new chapter – Penguin Random House UK’s transformation story
Learn how Penguin embraced digital transformation as a way to connect authors and their books with audiences online. This presentation will explore how to use changing consumer behaviour online to your advantage and how to create the shift in business mindset needed to succeed with digital transformation.
Albert Hogan – Director, Audience & Digital Development
Penguin Random House
 
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