Webinar • Marketing Automation: Marketing Automation • TODOS

Festival Online Adobe. Día 1Agéndalo en tu calendario habitual ¡en tu horario!

Festival Online de Adobe durante 2 días
Miércoles, 3 de abril de 2019, de 06.00 a 12.30 hs Horario de Virginia (US)
Webinar en inglés
10:00- 10:30 GMT
Experience Festival 2019: Customer Experience Management at Scale
John Watton, Senior Director Enterprise Marketing EMEA, Adobe
10:30- 11:15 GMT
The future of work: Artificial intelligence, sensors, virtual universes and space pioneers
Join this session to hear from luminary speaker, Sophie Hackford as she discusses the future of work: Artificial intelligence, sensors, virtual universes and space pioneers.
Sophie Hackford, Futurist, Technologist, Researcher and Anthropologist
11:30- 12:30 GMT
Digital Trends 2019: An examination of digital trends impacting approaches to marketing strategy in 2019
This presentation will focus on the most significant digital-related trends that are driving marketing and customer experience strategy. This includes examining what companies are prioritising and what they regard as their greatest challenges in the short to medium term.
Jamie Brighton, Head of Product & Industry Marketing EMEA, Adobe
Sean Donnelly, Senior Analyst, Econsultancy
12:30 - 13:30 GMT
Building your Digital Foundation
Great experiences start with great content, but they don't end there. You need an efficient way to create, manage, and deliver that content to all your relevant channels. 
Jamie Brighton, Head of Product & Industry Marketing EMEA, Adobe
Chao Zheng, Senior Solutions Consultant, Adobe Marketing Cloud
13:30 - 14:30 GMT
Content at the Speed of Thought
Consumers today are no longer simply buying products from brands. They’re buying experiences. As brands create compelling experiences for customers at scale, creatives and marketers are being tasked with creating more content to power these experiences. This session will show you how you can reach the nirvana of truly streamlined content delivery with easy-to-use development, authoring and delivery tools for marketers, creatives & IT.
Jamie Brighton, Head of Product & Industry Marketing EMEA, Adobe
Hakan Fritz, Solutions Consultant, Adobe
14:30 - 15:30 GMT
Harness the Power of Campaign Orchestration
Offering a cross-channel experience to your customers can be a real strength - but each and every interaction must be personalised and coordinated. When the different channels aren't working together, there's only noise and confusion. In this session, you will learn how Adobe Campaign, part of the Adobe Experience Cloud enables you to create orchestrated experiences with great content. Drive hyper-personalisation across touchpoints. Leverage real-time insights along the entire customer journey.
Timo Kohlberg, Senior Product Marketing Manager, Adobe
Doan Than, Solutions Consultant, Adobe Marketing Cloud.
15:45 - 16:30 GMT
Always On, Always Personal, Always Relevant
Learn how RBS have transformed the way they think about their business.
Bring everyone together, with their data to ensure as a business you can be cognisant of where a customer is in their journey. Understand intent to presenting the right message at the right time. Focus on true people based marketing. This isn’t about the technology and data, people & process are essential to this success.

Matthew Harwood, Head of Digital Solutions, Royal Bank of Scotland 

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