Having the discipline to set – and stick to – a budget is a hard task for many. Whether it’s because facing up to reality is sobering, or that the task at hand produces feelings of unbearable ennui, there’s considerable scope for improvement among customers when it comes to planning their short, medium and long-term financial futures. In a world where the population is both growing and living longer, actions need to be taken which encourage saving and help people to live within their means. Fortunately, this is a world which is increasingly connected, where technological innovations make the previously difficult become easy: the gamification of financial services for instance. During this webinar, a panel of opinionated experts will discuss – and doubtless disagree in an entertaining manner – as to how gamification potentially makes life easier for customers and the firms which they maintain relationships with. Bye-bye boring budgets, it’s time to welcome a new era of financial responsibility.
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