There has already been a massive shift in customer behaviours, and as a result of this brands need to respond to retain competitive advantage.
Challenges are arising which marketers never had to think about before. 70% of all global sharing is estimated to be ‘dark social’ which creates a massive challenge when it comes to identifying what our customers really want and need. But alongside this, there are huge opportunities arising, such as the amount of data which is now more readily available. The problem here though is how do we interpet it, and how do we use this to ensure our customers fall in love with our brand?
IBM Watson Marketing are back again with an exciting new webinar series set to help you work out what you should be asking. The first webinar in the series on the 30th March at 2 P.M. (GMT) will take you through what you should expect in this series answering these key questions:
-WHO is your audience?
-WHY don’t consumers love brands anymore?
-WHAT do your customers really want?
-WHERE have all your customers gone?
-WHEN are you going to get your customers back?
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