ContactLab provides products and services that enable brands to get the most out of their customer engagement strategies. Effective digital communications must be both scalable and personalized with the ability to reach potential and existing customers anywhere, at any time, through multiple channels. ContactPlan enables marketers to precisely define the best audience for their marketing campaigns exploiting, thanks to HPE Vertica, all demographic and behavioral data in real time and then applying tailored delivery plans to them, all with no technical know-how requirements for the campaign managers. The webinar will discuss how brands can improve campaign effectiveness with behavioral data, the benefits of real-time analytics for brand managers and the lessons learnt by Quantyca, the solution integrator partner of ContacLab, on key design principles and most performing architectures for customer analytics leveraging the speed and advanced “in-database” analytics of HPE Vertica.
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