In today’s retail industry, the customer service bar is set higher than ever—the nice-to-haves are now the must-haves, and if you don’t offer them, customers will turn to other retailers who do. From print ads to e-commerce to brick and mortar, customers expect a unified experience across all sales touchpoints, otherwise known as an omnichannel experience. How do you know what the customers want? A data-driven strategy is key to deepening consumer understanding, increasing engagement, and maintaining a seamlessly integrated customer experience. With the right analytics approach, you can increase efficiency and improve results through: •Facilitating timely, fact-based decision-making •Executing targeted marketing campaigns •Improving supply chain management •Maximising sales and profitability •Transforming store operations During this 45 minute webinar Ronald will propose a structured journey to achieving these goals with Ian bringing them to life through a practical demonstration of BI Office in a retail environment.
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