Improving the Customer Experience through data, analytics and action: Digital transformation is a pressing concern for most organizations. At the very heart of digital transformation is the idea of better serving your customers by using new digital data sources to understand them deeply. Businesses invest in new digital technologies and processes to more effectively engage customers, partners or employees. The essence of putting digital tools to work in a transformative way is to ensure that data and insight connect people with the right information and processes that ultimately lead to a better experience for customers. This transformation is being driven by four c-level roles - the Chief Analytics Officer (CAO), the Chief Data Officer (CDO), the Chief Marketing Officer (CMO) and the Chief Customer Officer (CCO). They are all coming at the same challenge with different customer perspectives - data, analytics, acquisition and experience. A new category of software, Customer Intelligence Management, is rising up to address all of their perspectives. In this webinar, you will learn how to combine different sources of big, unstructured and structured customer data into a Customer 360. You’ll see how that data can be enriched, analyzed and discovered to create unique and actionable insights. And you’ll see how the customer journey and each individual customer experience can be improved with an Intelligent Customer 360. You will hear from an industry expert, Sheryl Kingstone, Research Director of Business Applications at 451 Research , about organizational strategies to profit from digital transformation and become much more customer-centric. And you’ll hear from David Corrigan, CMO of AllSight, about how leading organizations are using new big data technology and Customer Intelligence Management Systems to improve the customer experience considerably.
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