If you’re betting your future on digital transformation initiatives to increase the loyalty of a changing customer base, don’t overlook the state of your customer data. It’s not only customer expectations and demographics that are changing, but how you reach customers is in a perpetual state of flux. Twenty percent of addresses, thirty percent of email addresses and eighteen percent of phone numbers change every year. People change jobs, get married, have families – and have different needs as a business person, with their families, or with their friends. Relying on customer data that is inaccurate and unreliable leads to offers that fall flat, higher program costs, and lower team productivity. Join us to learn: - Customer data best practices to support your digital transformation investments - How you can keep customer contact data in Salesforce relevant and accurate to boost team productivity and increase trust in your data - The ways you can easily verify, validate and enrich your customer data for better customer understanding and actionable insights
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