Contact and lead records enter Salesforce from various sources, but bad data is costly, and leaves you unable to communicate with your customers. While many departments have different needs they are typically using the same contact data – And each one has their own approach to fixing bad data. Bad data in your Salesforce environment impacts your ability to; •Communicate with customers •Identify cross sell and upsell opportunities •Plan and align territories •Score and route leads •Bill customers To fix these and other issues caused by bad data it is imperative that you implement the right tools and processes to understand the scale of the problem and fix it. Informatica Cloud Data Quality Radar quickly identifies, fixes, and monitors data quality problems in your Salesforce environment. Attend this short webinar to hear how you can: •Easily identify and visualize data quality issues within your applications – and drive increased confidence in data •Automatically fix the most impactful data quality problems sooner - while reducing reliance on IT for data quality related activities •Continuously monitor data quality across source systems
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